Dualistic Shangri-la
There are cute artist-developed worlds that are fun to look at and then there are cute worlds that have that razor edge to them, the ones that slice through into real emotion while maintaining visual appeal. Simone Legno has magically crafted the latter. The artist behind the international Tokidoki brand, Legno mixes the soft lovable shapes and colors of Japanese illustration and an underlying sense seriousness that gives depth and meaning to the world that he shares.
Legno makes it clear that he draws inspiration from all things Japan. From the beauty and serenity of traditional Japanese women to the snap-crackle-pop culture that flashes its in-your-face, bright, color palette, Legno loves it all. He respects and finds a seemingly endless stream of creativity in the street fashion, art and design that are unmistakably Japanese.
A native Italiano, Legno began the creation process in his youth where he constructed his own toys to play with. This childlike perspective has bled into his current projects. An honest sensibility permeates his artwork and, I don’t know about you, but I can’t help but smile each time I check out his website www.Tokidoki.it to see what he’s been up to.
I’m not the only one who thinks Legno has got it goin’ on. He collaborates with well-known brands such as Fujitsu, Mikasa, Hello Kitty, New Era, X-Box, Smashbox, Ride, Levi’s and Skull Candy (just to name a few). Chances are that you’ve seen his work in a few different places on your weekend shopping sprees. He’s young, talented and pretty damn good-looking to boot. Can’t wait to see what is in store for this creator of a universe that is all his own.
Jenni:::Verbal Contortionist/Wandering Songstress/Amateur Spy
Capturing words and ideas and twisting them into something bright, sparkly and provocative 
