DEFYE is an acronym for “Define your own existence.” This is what designer Michael Doherty lives for. And due to this belief, he has built a clothing line around it. His designs consist of collages of images and words thrown together as a graphic spelling out DEFYE’s philosophy. These designs are then screen printed in different colored Ts and hoodies.
When it comes to the fashion business, it’s true that the brand has to have a good conceptual idea built into it. But fit and good hanger appeal is key. DEFYE has the eye-catching factor and a healthy and positive message.
Buy:: www.defye.com
Wasabi:::Fashion Aficionado/puzzle solver
Creator of Wasabi Fashion Kult. A magazine documenting how the underground culture is expressing itself through fashion, music and art 
