Irregular Choice

Irregular Choice @Magic

How predictable of me will it be to state that my fashion choice is an irregular one? And then to be curious about a shoe brand named after my predictably unpredictable taste: Irregular Choice. IC is a brand born in the UK to designer Dan Sullivan. IC has collaborated with Heatherette, those cute little dolls Blythe and Akomplice, just to name a few, and create, from the depths of their imagination, the forms for their whimsical shoes. Just visit their home page and you are already transported to a paradise loved by any Harajuku soul. How typical of me. But it is hard to resist a candy castle with zebra-striped unicorns pacing around it or cute flying elephantlings on the rooftop and flying shoes as clouds. Their hallucinogenic imagination is brushed into the design of their extensive shoe collection.

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About the Author

Wasabi:::Fashion Aficionado/puzzle solver Creator of Wasabi Fashion Kult. A magazine documenting how the underground culture is expressing itself through fashion, music and art