Minimalistic Design

A minimalistic and simple watch by Nordgreen

The minimalist design weakens us so naturally that we rarely give it an extra thought. What does the style really define? The style has characterized the Danish homes for many years and is still hugely popular. In Scandinavia, they are known for a minimalist style, which has undergone a major development since the flow emerged in the 1960s. In fact, they have not only embraced minimalism in the décor. We also encounter this style in the technology and the fashion industry. For example, are our phones very technical but at the same time, they also have an elegant and simple design - the same goes for our furniture, which must be functional and simple at the same time. Minimalism, of course, has specific characteristics, but it also enables you to adapt to the trends of the day and can easily be combined with your own personal style. Everyone from big to the small business makes use of fashion trend. Apple's iPhone is a good example of a simplistic design. Also smaller design manufacturers such as Nordgreen and Koizumi make use of this expression.



Sometimes… it’s the beginning of an unknown adventureSometimes it’s also what Tokidoki means in Japanese. According to designer and creative director Simone Legno “everyone waits for moments that change one’s destiny, by chance or by meeting a new person (…) [sometimes] something magical will happen to us.”

In 2003 something magical happened to us indeed. It was the creation of Tokidoki, a Japanese inspired brand based in LA dipping everything it touches into color, cute figurines and digitalized contemporary Japanese gals. A universe of characters and a mixture of feelings and emotions represented by the pop art stencils of Italian artist, Simone Legno.


What: Tokidoki
Launched in 2003
What else: 
Collaborations with Karl Lagerfeld, LeSportsac, Onitsuka Tiger,
Marvel, New Era, Hello Kitty, Fujitsu, Levi’s, Smashbox cosmetics,
Xbox, T-mobile, Fornarina, Skullcandy and Medicom Toy.
Who: For men and women and kids
Designer: Simone Legno



New Breed Girl is the kind of fashion company that makes you smile instantly when you see their designs. Its mixture of cute monsters, Japanese inspired characters and graphic expressions remind you to enjoy life, see the glass half full, and always express yourself. It has a dash of London fashion sass, and the spirit of a Cali girl. Like their motto “Is not just a t-shirt is a way of life”, their designers, staff and team members live their life every day representing what a true New Breed Girl feels like.

Our featured NBG designer and long Wasabi friend is Delia Hodson; a UK lady that has batteries for life and won’t let anything stop her from making her NBG line gain entry into every girl’s heart and closet.