Sometimes… it’s the beginning of an unknown adventure. Sometimes it’s also what Tokidoki means in Japanese. According to designer and creative director Simone Legno “everyone waits for moments that change one’s destiny, by chance or by meeting a new person (…) [sometimes] something magical will happen to us.”
In 2003 something magical happened to us indeed. It was the creation of Tokidoki, a Japanese inspired brand based in LA dipping everything it touches into color, cute figurines and digitalized contemporary Japanese gals. A universe of characters and a mixture of feelings and emotions represented by the pop art stencils of Italian artist, Simone Legno.
When: Launched in 2003
What else: Collaborations with Karl Lagerfeld, LeSportsac, Onitsuka Tiger,
Marvel, New Era, Hello Kitty, Fujitsu, Levi’s, Smashbox cosmetics,
Xbox, T-mobile, Fornarina, Skullcandy and Medicom Toy.
Who: For men and women and kids
Designer: Simone Legno